A Social Media System You Keep — Not an Agency That Posts For You

Not in the way a social media manager does. BayouEdge writes and schedules the month of posts ahead of time so they publish on their own, and builds you a brand voice profile, content pillars, and an AI-assisted drafting setup you keep. What is not included is live account management: replying to comments and direct messages, running paid social ads, or handling customer service in your inbox. Those stay with you. If you want somebody else holding the accounts every day, you want a manager, not this service.

Four things. A written brand voice profile that fixes how your business sounds. A set of content pillars that decides what you post about instead of starting from a blank page each week. A month of Facebook and Instagram posts drafted and scheduled ahead. And an AI-assisted drafting setup your team can keep using. The profile, the pillars, and the drafting setup are yours — they do not disappear if the engagement ends.

Social media marketing from BayouEdge costs $1,500 to set up and $575 per month after that, added to a BayouEdge package rather than sold on its own. The setup fee covers the front-loaded work: writing the brand voice profile, agreeing the content pillars, and building the first month of posts. The monthly fee covers keeping it running. Pricing is published on the website rather than quoted on request, so the figure on the pricing page is the figure. Call James at 832-338-2926 to work out whether it belongs in your plan yet — for some businesses it does not, and he will say so.

Facebook and Instagram. That is where most small business audiences in Houston and South Texas actually are, and covering two platforms properly beats spreading the same effort across six. TikTok, X, LinkedIn, and paid social ad campaigns are not part of this service. If a platform genuinely matters for your business and is not on that list, raise it on the call rather than paying for coverage that will not be used.

A brand voice profile is a short written document that fixes how a business sounds in public: the words it uses, the words it avoids, how formal it is, and what it will and will not claim. It exists so a post written by the owner, an employee, or an AI draft all read like the same company. BayouEdge builds it first, because content pillars and scheduled posts are guesswork without one.

Social media rarely produces leads the way search does, because the person scrolling was not looking for you. What consistent posting reliably does is make a business look active and current when somebody checks it after finding it another way — a Google search, a referral, a review site. If a quiet phone is the problem, local SEO and lead capture come first and social supports them. James will tell you that on the call if that is your situation.