Newsletter
Advertising in the Age of AI
Customers now ask ChatGPT and Google's AI answers who to call before they ever see an ad. This newsletter covers what that changes for your marketing and what to do about it, written for business owners rather than marketers.
What each issue covers
- Where customers find you now. How AI search answers pick which businesses to recommend, and what makes yours a likely answer.
- Ad spend that still earns its keep. Which paid channels hold up as search changes, and how to tell from your own call and lead numbers.
- AI tools worth the time. Practical workflows for proposals, bids, follow-up and content, with a person checking the work, and the data you should never upload.
- No hype. No guaranteed rankings, no inflated numbers. If something is uncertain, the issue says so.
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Free. Written by James Henderson. One-click unsubscribe in every email.